1. Introduce Yourself…
Hello! I’m Claire from Dunnet Bay Distillers Ltd. We are just building our distillery, which will be the most northerly on mainland Scotland. Our very first product will be the lovely Rock Rose Gin – a delightfully fresh but berryful gin using a selection of local and traditional botanicals all packaged up in a really gorgeous ceramic bottle!
2. How have you utilised the social media channels to gain interest in a product that hasn’t yet been made?
Twitter has been incredibly effective at targeting people on a wider basis. I frequently join in organised chats i.e. #ScotlandHour and #ScotFood to chat to other like minded people and specifically follow/interact with other gin related Twitter accounts. We have tried to create a hype surrounding our launch and spread the word that Rock Rose Gin is coming soon! Facebook has been brilliant for adding photos and keeping people up to date on where we are with our build. We are able to see where in the world people like us and were amazed to discover that people in 19 different countries like and follow our page! Generally we grow by about 20 new likers/followers week on week.
3. Where are you most excited about seeing Rock Rose Gin on display at?
I can’t wait to see our bottle sitting there, proud as punch, on any shelf!! Or rather – making it’s way to a till point! We are delighted that House of Bruar are interested and there is a very exciting luxury hotel who are keen to do something very interesting with us…watch this space.
4. How much of an impact do you think the branding has had on the success of Rock Rose Gin to date?
Our bottle design has received tremendous feedback. I think it is very enticing and different to a lot of other bottles – it has caught people’s eye and attention. We were very lucky to have had the creative design expertise of Gary Doherty at Pocket Rocket Creative in Stirling – he produced some lovely designs making it very difficult for us to finally choose, but I am glad we have gone for our chosen one!
5. Has being based in the far North restricted you at all in doing business effectively?
Not yet. Being based in the far North had been a positive really – we are blessed with a beautiful coastline full of wonderful botanicals which flourish in our ‘very’ fresh air and rainfall. We will have a lot of footwork to do though for attending events but we are used to travel and will plan accordingly. There will always be some hurdles to overcome, like delivery costs, but working with local companies helps!
6. Any exciting future plans you want to share?
We’ll have news of our very exciting Gin Tasting Club coming soon…sign up to the newsletter on our website and we’ll make sure you are first in the know!
Claire & Martin Murray
Rock Rose Gin
Hand Crafted Scottish Gin